The IOS 14.5 made a lot of harm for a small online business that was utilizing digital ads platforms for growth.
No matter whether you running Facebook ads or Google Ads or Snapchat Ads, the tracking abilities on Apple devices become now much harder.
Here’s a technical presentation of the old good way to track digital ads (Facebook ads) conversions
The key here is that after downloading the page, devices were sending the tracking information to the digital ads (Facebook ads) platform.
But now, such an approach doesn’t work with Apple devices.
Here’s a technical presentation of how the IOS 14.5 privacy update restricts digital ads (Facebook ads) tracking abilities
The key here is that after downloading the page, Apple devices now can’t send the tracking information to the digital ads (Facebook ads) platform.
It negatively influences KPIs as we’re losing a significant amount of conversion data from Apple users to let Facebook ads algorithm optimize.
Apple Privacy Restrictions Workaround
I’ve developed a workaround to continue utilizing the full power of digital ads tracking despite the IOS 14.5 restrictions.
This way is completely legal and supported by Facebook as it utilizes Facebook Ads Conversions API.
Furthermore, the solution I’ve made is universal and could be reused with any other digital ads platform (Google Ads, Youtube Ads, Snapchat Ads, Tiktok Ads, etc.) as easy as the old good tracking pixels.
I’ve already implemented this solution for a few online stores successfully and looking for other brands to help them release Apple Privacy limitations by being able to freely tracking ads conversions as they were doing before the IOS 14.5.
So if you’re considering fix your Facebook Ads tracking (or any other digital ads) book a quick chat here
Check out the Apple Privacy Restrictions Workaround here: