What is a machine?
Google says: “an apparatus using mechanical power and having several parts, each with a definite function and together performing a particular task”
What about the sales machine?
We’re all doing sales activities, but the question is whether we are working for sales or sales are working for us.
The practice shows that most businesses are working for sales.
What is the sales machine?
It is a sales strategy that works for you.
You have a digital marketing strategy that generates sales.
Not static sales volume, but continuously growing volume.
And all you need to do is to spend 20 minutes per day to maintain this strategy.
This is called a sales machine.
Henry Ford said:
Man minus the Machine is a slave; Man plus the Machine is a freeman
He invited his production machine — conveyor.
His machine made the production system work for him so he can focus on improving the product.
He changed the world with his product by having the machine.
So if you want to change the world with your product — consider building your machine.
Your sales machine will work for you.
Why sales machine is mandatory for ecommerce brand success?
Because nothing is static.
Everything changes and natural selection always filters those who are not adapting to change.
Ecommerce brands are not an exception.
In order to be successful, we need to continuously improve our brand and product addressing market feedback.
But for most ecommerce brands the truth is that sales activities consume 80% of time and energy and the 20% left are not enough for proper brand/product improvement.
It becomes the biggest bottleneck for brand success.
Sales machine allows to swap these numbers, so we can focus 20% of our time and energy on sales and 80% on improvement.
Why digital marketing is the best way to build your sales machine?
Because in digital marketing everything is transparent.
If we take a look let’s say on billboard advertising — the ad success judgement happens more by guess and with lots of investments.
We need to pay for at least a few months of billboard rent to be able to check if we experienced some sales boost or not.
And at the end of the day, we don’t know exactly whether it was due to an ad or some other factors that influenced it.
Digital marketing changes the game completely.
It allows us to know the exact numbers of every article, every image of every video we post on any platform.
We can judge the results in a week and we know exactly where these results came from.
So it brings a huge benefit for our sales machine allowing it to quickly analyze working approaches, iterate and scale them.
Building your sales machine
So the regular sales strategy mostly consist of these assets:
• An online store
• Social media accounts
• The content (articles, videos, images, etc.)
• The ads
And all of these assets need to be continuously maintained/improved.
It requires a lot of work.
The sales machine designed to automate most of this work.
The sales machine building process happens by spending some time, in the beginning, to create all the assets in multiple variations and then executing your strategy by continuously switching these variations.
It requires about 20–30 mins a day to manage the machine after it’s built.
It continuously improving and adapting.
Learn more about sales machine in my Youtube video: