The power of the right focus in your business

Why focus is important for your business?


The consequences of the wrong focus of Nokia

apple vs nokia

The consequences of the wrong focus of Apple

more macs

The consequences of the wrong focus of Boeing


The rules of successful business focus

  1. Less is more — the examples of Apple and Nokia are showing us that.
  2. What is better for the customers (market) is better for your business — Apple proved that twice, Boeing showed that as well.
  3. Beware of the consequences of the short-term profit obsession — Boeing learned and showed us the hard way.
  • Focus on one thing at a time.
  • Focus on the customer more than on the product
  • Don’t rush for the short-term gain




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Yurii Kuzemko

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