What should every ecommerce brand owner know about software engineers?

Yurii Kuzemko
3 min readJul 28, 2021

In ecom people usually think that software engineers can make tweaks and adjustments to their Shopify store.

Or create the websites.

But there are a few core implicit qualities of software engineers which might be vital for ecommerce brand success.

Software engineers are creative

They create unusual solutions in complex information technology systems.

They name the systems.

Creativity is a big asset in ecommerce growth strategies and ecom marketing. Programmers have their unique approach to creativity.

It is a valuable quality ecom brand owners can utilize from software engineers.

Success follows unorthodoxity

Every successful person was doing something weird by the opinion of others.

Software engineers often doing something weird.

But they are bringing results.

Results are key for ecommerce.

They are usually achieved with unusual solutions that are common for software engineers.

Software engineers are data geeks

The key to ecommerce marketing success is to be in sync with your data.

They know the best ways how to deal with data and utilize value from it.

That’s why evolving software guys in ecom usually gives results.

Every success happens through persistence

Ecommerce is not an exclusion.

Persistence develops with the attitude towards getting things done.

And this is all about software engineers.

They know that nothing is impossible.

That’s why a developer’s persistence could bring a huge value for ecommerce growth success.

There should be a lot of emotion for people in digital marketing but no emotions for executing it

Because being under emotion might lead to an irrelevant decision.

In digital marketing, it’s all about data.

Emotion blinds our view on data and makes us behave wrongly.

It’s common in the software world to be less emotional and more analytical.

If we apply this quality of developers in our ecommerce growth strategy, we’re going to achieve massive success.

Check more examples about how ecom brands could benefit from software guys in the video bellow:

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Yurii Kuzemko

The ADHD dude. I'm constantly jumping for something shiny and new. Sharing my frustrations and excitements here.